Wahab Khan 
Elon Musk expects Twitter to double its earnings using its Blue Subscription program alone. The world’s wealthiest man has recently taken over the social media platform. He aims to make a $10 billion profit from subscribers by 2028. The New York Times reveals that a Twitter Blue subscription is a projection with the ability to double the $5billion total revenue Twitter made in 2022.
Twitter Blue is a service that came into public last year with a $2.99 monthly subscription to allow users to use app customization, undo tweet buttons, ad-free articles, and many other unique features. Musk has seemed to offer investors a taste of what they can expect under his tenure with Twitter. He reportedly aims to increase Twitter Blue subscribers up to 69 million by 2025 and make the number more than double to 159 million by 2028. The TESLA owner anticipates significant growth in the number of Twitter users, from 217 million users in 2021 to 600 million by 2025. He is also sure to make this number up to 931 in 2028.
The pitch deck outlined potential plans for X service, a nameless subscription service apart from Twitter Blue. Musk anticipates adding 9 million subscribers next year and 104 million by 2028. He indicated charging corporations and governments a minimal cost to benefit from Twitter services. Irrespective of what X subscription is, the world’s richest man expects to make $10 billion in revenue from it and Blue by 2028. It makes a significant fraction of $26.4 billion in total revenue through the same service in the same year.
Twitter has to earn the rest of its projected revenue through ads. It is something Musk thinks will help Twitter make about $12 billion by 2028. While advertising has been the primary source of income for Twitter in the past, Musk said the company should eliminate advertisements for paid subscribers. He wants to use advertising to earn 45% of Twitter’s total returns.
The pitch deck by Elon Musk reportedly comprises plans to collect $15 million from some payments businesses, which he anticipates to increase to $1.3 billion in the next six years. Twitter allows users to purchase Super Follows, gives creators incentives, and interacts with limited shopping features that connect users to merchants’ websites to buy products. Since Musk is also a co-founder of PayPal, he is likely to enjoy some expanded room for growth.
The New York Times notes that Elon Musk expects Twitter to make an indefinite portion of income with data licensing business that sells millions of regular tweets through its platform to firms and developers responsible for analyzing the data for consumer trends or market insights. In 2021, Twitter made $572 million through data licensing, but it is vague how it can work if Musk wants to develop the business.
Elon Musk would need to modify the terms of service of the company. He will need to do some work to build out Twitter’s services, a possible factor in Musk’s plans to recruit over 3,500 extra employees. With this, Musk will have 11,072 workers by 2025.
