Meet The Deadmau5-Backed Tech Company Providing Mind-Bending Stage Visuals At Glastonbury 2022

The universe Glastonbury Festival is known for its lights, lasers, confetti tents, and mud. This year, attendees saw their top artists perform on stage against a background of mixed real graphics.

Consider visiting Greenpeace’s SHE. HE or Glastonbury Shangri-la Gas Spire. THEY are on stage, going to listen to artists like Jamie Jones, TSHA, and Bonobo while encircled by multicolored visuals which burst out in 3D in unison with the music.

Volta-XR, based in London, is the company at the back of these “mind-bending” reality visuals. Volta-XR was established by Yuli Levtov, Alex Kane, Mitchell Bayer-Goldman, and Will Dixon in 2019 as a geographic audio system for VR.

“We are trying to build a very powerful visual thinking tool for an industry that is not inevitably visual artfully driven but recognizes the significance of graphic elements to their performance and product,” Bayer-Goldman explained to UKTN.

Volta’s platform enables creators including musicians and event organizers to create 3D visuals that will be displayed on display screens and LED computer monitors. Furthermore to music events, Bayer-Goldman clarified that the technology could be used in pop songs and live streams.

The startup, they have received $4 million (£3.2 million) in financial support, from high-profile business angels including Joel Zimmerman, popularly named Deadmau5, as well as Post Malone’s artist services provider, Rechargeable Ventures.

Volta informed UKTN that it wants to raise another $1.5 million (£1.2 million) before launching a bigger Series A this year or next.

It made its path to the Glastonbury stage thanks to its affiliation with AIXR, which also led to a meeting with Horizons VR Lost, whose creator is also the design director for the area of Glastonbury’s Shangri-La.

Its software enables artists to generate 3D visual performance results that respond to audio. Its software is aimed at those that lack the information or funds to start creating their own phase visual effects from scratch.

“We’re going to enable musical acts to communicate and interact with viewers in novel ways, but at its the more usual level, Volta made it extremely simple for performers, artists, and founders to create visually exciting stuff faster as well as for free of cost,” says Goldman.

Bayer-Goldman taunted a coming up soon feature that will allow viewers to communicate with and regulate an event’s virtual world, both physically and internet through YouTube or Twitch. Performers will be capable of charging for this.