Faisal Ghaffar 
Even though the virtual world is a buzzphrase for many folks, there are already several brands attempting to develop an exceptional customer experience inside the virtual world. The companies I’ll be discussing, which range from art auctioneers to automotive manufacturers, soft drink companies, and clothing designers, have all created very inventive metaverse experiences for their consumers to experience.
Nike is a customer experience leader in the Metaverse
Nike introduced 5 distinct application forms for metaverse-related positions at the end of December. The statement came just a few weeks after the company reported the purchase of RTFKT, a non-fungible cryptographic studio that creates digital collectibles such as digital sneakers. Previous to this acquisition, it had registered several new trademark rights implying its intention to sell digital Nike sneakers and clothing. Nike is investing valuable time and effort that day after later today that the virtual world pledges to be.
Christie’s
Christie’s has already been working in Decentraland to create a multiuse virtual view of its 5 London head offices. What tends to make this project unique seems to be that the Decision level is the top decentralized metaverse, trying to make it an integrated component of the Web3 tendency. Christie’s virtual arena is situated in Decentraland’s Voltaire Art District, a bigger area of the city that will be inhabited by art demonstrates. The location is, predictably, meant to be a display and selling performance space for digital (NFT) craftsmanship, but it also serves as a digital meeting place.
The Coca-Cola Company
Starting to move into NFTs and the virtual world, according to Oana Vlad, Managing Partner of Coca-Cola’s Global Strategic plan is intended to do is to provide customers with “the very same iconic and hopeful experiences they’re used it to in everyday life inside the digital world.” This strategy is good for a company that has a proven track record of delivering and selling physiological collectibles in the actual world. On the company’s website, a special run Norman Rockwell established of four Beverage prints costs $400, whereas an iconic German Trink plastic cooling system costs $550. There’s also a Steuben Crystal 125th Annual glass, a 1970 Chevrolet Hauler collection, and a $25 ‘First Hundred Times Collector’s Book.
Gucci
Gucci launched an online pair of shoes named The Gucci Virtual 25 in March 2021 to be taken to wearing in augmented reality (AR) and used in partnering up apps such as Roblox and VRChat. The sneakers are pretty cheap for a deluxe brand product, going to sell for $12.99 on respective systems, which also begs the question as to whether the company intends to use a distinct branding strategy in the virtual world than in the real life.
