Faisal Ghaffar 
It isn’t often a newcomer to the smartphone market who can stay competitive with Samsung and Apple, but Still, nothing appears to believe it got what it takes. In order to prepare for the launch, UKTN examined how well the company grew from none to something.
Carl Pei, a founder of OnePlus, formed Nothing in 2020 since leaving the organization, trying to raise $7 million in seed money from Josh Buckley, Kevin Lin, Tony Fadell, Steve Huffman, and Casey Neistat.
Nothing receives Google’s attention
This was accompanied by a 15 billion dollar in Nothing’s Episode A by GV (heretofore Google Ventures), the private equity subsidiary of Google’s parent corporation Alphabet, to plans to use another fund to release the company’s first gadget.
It was an intriguing step by the technology company, that already manufactures its very own Pixel phones.
The company owns its first public crowdfunding round in March of the last year, raising £1 million within only 54 seconds during its first component, cordless earbuds.
When purchasing the earphones through the company’s website, customers can pay in a wide range of digital currencies, such as Dogecoin, USD Coin, Ethereum, and Bitcoin.
Nothing successfully raised $50 million in October and formed a deal with Qualcomm Technologies.
As lead designer, the firm hired Adam Bates, a defunct Dyson head of product development and business experience.
Nothing brought up $70 million in its next round of B funding led by EQT Endeavors and C Forays in March of next year, bringing the number funding to $144 million (£110 million).
In March, it threatened the phone’s design (1), with a rather cryptic picture below.
Then, in June, the company revealed the layout of its mobile (1), uncovering that it will have a see-through from the back and notify areas in the form of the previous image.
The lights, subtitled the Glyph Interface, could be used to indicate alerts, calls, and getting charged.
Nothing has a future
But it will Nothing can be capable of competing with current wireless market leaders including Apple and Samsung?
For most of the last century, the 2 tech titans, together with Google, controlled the smartphone industry. Nothing else will find it difficult to contest their hegemonic power. Carl Pei, on the other hand, had also done it again with OnePlus, and there’s no rationale he really can not do it again.
Both these British tech giants include WileyFox, Bullitt Group, and Vertu (that also went bankrupt), which also makes rugged handsets.
