LinkedIn tends to be the go-to resource for people to research professionals online. Since we are living in the modern world, the Internet allows us to form our first impressions online. Tech experts believe individuals willing to impress others with their authentic skills need to create an impressive LinkedIn profile with who they are in the world. They reveal essential features that you can include in your LinkedIn profile to inspire people who want to check you out.
The “About” Feature
Creating a professional profile begins with writing about yourself. “About” is the most significant portion of LinkedIn, where you can tell people your story. Unbelievably, lots of people ignore this valuable piece of their digital bio. The About feature of a LinkedIn profile serves as the most read section, which you must not confuse with Summary – the now-defunct aspect.
Everyone wants to connect with those they know, like, or trust. Make your “About” an exciting mix of accolades, experience, accomplishments, values, and passions. Also, let this portion of a LinkedIn profile sits at the intersection of likability and credibility. Using the first-person writing method to write the “About” section of the profile will allow you to converse with the reader of your bio. It will eventually give you the best start to making a professional relationship.
The “Featured” Aspect
It is a LinkedIn feature that rare individuals include in their profile. The “Featured” is a valuable tool to showcase things that reinforce what you say about yourself in your profile. You can also add visual elements like info-graphics, images, videos, or whitepapers to your profile, letting it stand out among all text-heavy profiles comprising too many letters in your language.
The “Multimedia” Feature
Words may not be powerful enough to represent your profile. LinkedIn lets you include multimedia in your “Experience” section. Choose something valuable to add to your profile which will help you strengthen your credibility and provide evidence of your achievements, including a short video or presentation about yourself.
The “Background” Element
The background image is the first thing which appears after someone clicks on your LinkedIn profile. An appropriately used “background” feature will enable you to tell your story compellingly. Shockingly, many professionals oversee this feature and continue to have an unattractive or grayish non-image background. Experts say individuals can include cool-looking typography with meaningful phrases, tell people about their passion, showcase their skills and experience, and demonstrate their loyalty to your company. You can use your current employer’s logo, tagline, or brand color.
The “Profile Video” Element
The experts emphasize adding a brief profile video to your LinkedIn profile, which will impress people, allowing them to make decisions. Your profile video is valuable for those people who are not familiar with you as you can give them a little taste of your personality and style. LinkedIn experts, your profile video does not need to be professionally recorded. You can create something in your workplace with your smartphone to show your authentic brand.