Adobe Signs a Chip Deal with Qualcomm for its forthcoming Cloud-based Marketing Software
Syed Imran Haider 
Adobe has reportedly signed a new chip deal with Qualcomm Inc – the semiconductor, as a customer for its upcoming marketing software. Photoshop provides the best tools for creating digital marketing materials and websites.
The company has increased its business to comprise new software programs to manage that material and track how they work to attract customers. Thanks to the subscription-based marketing application – Adobe became one of the 1980s software companies to navigate the transition to the cloud era. Modern technology has helped Adobe double its revenue in the last four years.
On the other hand, Qualcomm aims to expand its business from offering phone chips to providing computing chips for drones, vehicles, and other applications. It signifies that a California-based semiconductor firm wants to court customers in various industries.
Qualcomm’s official website might display tutorials showing methods to work with Qualcomm’s phone chips to Android software developers. The website might also have a portion where automotive companies or engineering teams can place orders for system testing to develop self-driving cars.
Adobe intends to help Qualcomm keep tabs on its website’s numerous tabs through its software and tweak them to better draw in customers. According to Don McGuire, the Chief marketing officer at Qualcomm, whether a customer buys a connected gadget or cutting-edge chips, everyone wants to enjoy a relevant and captivating experience.
Adobe Included Microsoft Edge in its Acrobat PDF Engine
Adobe also took to the headline for having Microsoft Edge in its Acrobat’s PDF rendering engine. The company has partnered with Microsoft to include Adobe Acrobat engine in the latest versions of Edge browser to replace the existing one.
Managed devices can choose the new feature to allow companies to check out the latest PDF integration to boost their business activities. Microsoft and Adobe aim to enhance the PDF experience and value. They expect to use Adobe Acrobat’s engine to power the built-in PDF reader.
Microsoft anticipates that users will enjoy a unique PDF experience that comprises richer rendering for accurate graphics and colors, enhanced performance, greater accessibility, and better security to handle PDF with better read-aloud narration and text selection.
While users will benefit from these capabilities for free of cost, Microsoft will move its Edge engine in March next year, one year after the integration. The rollout will provide businesses with adequate time to try out new rending engines using PDF documents in their operations.
