Syed Imran Haider 
Meta has a history of grappling with weak marketing demand despite making numerous efforts. It now plans to introduce two tools for Instagram to unlock more avenues to post advertisements. The social media network revealed its intention to test advertisements in search results to reach people actively looking for businesses, content, and products. Instagram feed will show up advertisements, letting users scroll while clicking a post from search results.
Following the initial testing, Meta aims to launch advertisements in search results worldwide in the upcoming months. Most tech analysts believe that adding these tools to the app will be an undesirable inclusion to the app from a customer point of view because it will bring advertisements to another component of the social media company.
If the ad placement starts rolling out widely, it would allow worldwide users to view their search-related advertisements. For instance, if you want to view ads for skin care, Instagram will show the relevant advertisements in the search result feed. The social media users will also be able to differentiate between regular posts and ads using a “Sponsored label with the account name.
Reminder AdsÂ
Instagram will also roll out Reminder Ads, aiming to help businesses make announcements, notify, and remind people of upcoming events or launches. The company aims to facilitate marketers to make customers aware of and anticipate future events.
Instagram will send three notifications to users choosing reminders. It will also remind you a day before the new launch or event. You will also get two more reminders: fifteen minutes before and another at the launch or event time. Meta will roll out Reminder Ads to all marketers through an option in the feed.
New Reminder Advertising Tools
Instagram’s new marketing tools boost Meta’s ability to make money when the company has seen a decline in ad sales. It published data concerning its quarterly revenue decline in quarter two of 2022. The social media giant boosted its advertising load on Instagram by launching two new ad slots. Meta updated Facebook Reels with a new ad format and began letting marketers run advertisements in profile feeds and the Explore home page.
Besides Meta, Snap is grappling with weak ad demand. Evan Spiegel, the CEO, told tech analysts in February that Snap’s platform has failed to improve advertising demand because of the advertisers who tried to manage their budgets in uncertain economic conditions.
Instagram aims to boost ad load because its parent company has been fighting profits weakening. After another quarter that witnessed marketers pulling back on advertising investments, Meta announced that the company would increase ads load on its social media platforms like Instagram through two new commercial slots and some product updates for advertisers. These include a music catalog for marketers and an innovative advertising format for Facebook Reels. The company will enable markers to display ads on the Explore home page and within their profile feeds. While Instagram Reels began displaying 30-second advertisements worldwide in 2022, the new format will include shorter-duration ads on Facebook Reels.
