Neal Mohan Scorns AI Tools Capable of Virtually Swapping Creators’ Locations and Outfits
Syed Imran Haider 
Susan Wojcicki’s departure from YouTube led Neal Mohan to take the reins. The new boss already has many upcoming features ready for sharing. Neal Mohan summarized his key priorities and mocked some upcoming features for the video hosting app in his first address to the community. Mohan revealed his views through a letter, saying he would keep prioritizing creators first. He recapped some of the recently added features of YouTube and teased an interesting one related to Artificial Intelligence. The Alphabet-owned company had shared its plans for Generative AI tools, aiming to facilitate content creators.
Mohan Addressed the Community
According to Mohan, creators can improve their storytelling and boost their production value using AI’s generative capabilities, which will virtually swap their outfits to create a fantastical film setting. YouTube has taken the time to develop these handy features with considerate handrails. While we can see inadequate details about the new update, YouTube will reveal the new generative AI tools in the upcoming months.
YouTube hasn’t released any details about how these Generative Artificial Intelligence tools will work. The new CEO of YouTube said the company anticipates these tools to roll out to content creators in the coming weeks alongside secret protections to ensure the reasonable involvement of technology.
The rapid growth and availability of Generative AI models, such as DALL-E and ChatGPT, have raised concerns about legality and ethics. Some claimed the dataset used to train these models potentially invades copyright protections. Artificial Intelligence offers incredible creative opportunities, which responsible stewardship must balance.
Neal Mohan committed to adding something significant to YouTube Shorts. The company would roll out an exciting creation feature, allowing users to capture a Short in a layout beside an existing YouTube Short or video. Likewise, Duets refer to one of the most recognizable formats on TikTok since 2018. Instagram also rolled out its Reels variants in 2021.
Multiple Games Simultaneously
Neal Mohan also introduced a new feature for YouTube TV, which will roll out sometime in 2023. The upcoming tool lets the audience watch multiple games simultaneously. YouTube’s new feature intends to highlight the app’s traditional television efforts.
The video hosting platform announced it would soon exclusively distribute the NFL Sunday Ticket sports packs in the United States through YouTube TV with the NFL season 2023.
Susan Wojcicki resigned from her role as a CEO after serving the company for nine years. Following his predecessor, Mohan has taken the reins at an unrestrained time. Alphabet Company reported that its advertising revenue for the video hosting app fell by 8% year-on-year during the recent holiday quarter. YouTube has recently faced criticism for its crackdown on swearing. Its content creators express the new profanity and relevant guidelines as vague and harsh.
On the other hand, creators and advertisers continue to fall between push and pull because of the defining task of the one who runs YouTube. Neal Mohan is well aware of what is available in the store, as he has seen the platform’s potential in its earliest startup days. Mohan feels incredibly excited about leading YouTube into the future.
