Syed Imran Haider 
Although reputable firms fiercely compete with each other to develop Generative AI products, they are also careful about disclosing their secrets. Apple has recently announced to restrict its internal use of AI-powered tools like Microsoft’s GitHub Copilot and OpenAI-owned ChatGPT to prevent its data from leaking to rival companies.
A Wall Street Journal Report says Apple is cautious about the possible leakage of its confidential data to those developers involved in training the models based on user data. Samsung also banned the use of generative AI tools, including ChatGPT, on its employees’ devices earlier this month. The Korean tech company had reportedly received reports of a few separate episodes of feeding proprietary firm data to the AI chatbot.
It is worth mentioning that OpenAI rolled out the official ChatGPT application compatible with iOS platforms. Mr. Mark Gurman, a Bloomberg reporter, posted on Twitter, saying Apple has listed down the AI-powered chatbot as the restricted software at the company for months. Likewise, organizations like Verizon, Walmart, Goldman Sachs, Citi Bank, and Wells Fargo have banned their employees from using ChatGPT.
According to Wall Street Journal report, Apple is in the process of developing its separate generative Artificial Intelligence models, though it did not clarify the purpose of that development. The latest job listings highlight that Apple is looking for individuals with Generative Artificial Intelligence talent. The New York Times also released a report saying Apple has appointed multiple teams, including the one busy in its Siri project, to experiment with language-generative artificial intelligence.
Apple Tests Generative AI
Apple experimented with Generative Artificial Intelligence after releasing AI-backed book narration earlier this year. Since the Google I/O developer conference used AI tech as the core theme, everyone will wait for Apple to announce AI during its Worldwide Developer Conference in June 2023.
Like other tech companies, Apple may grapple with how AI-powered advancements should play in its overall business. The tech giant is confident about its aim to benefit from generative AI talent for its business and is on the hunt for the same.
Apple does not find those restrictions unique or new, as many tech-and non-tech companies have spelled out the same limitations. On the other hand, we can see more third-party applications have brought in generative AI tech; for instance, OpenAI announced its iOS-compatible ChatGPT app yesterday. Similarly, Apple has begun working on developing its Generative AI products and recruiting more generative AI individuals to serve both ends.
Apple has new job openings, including teams with experience in Integrated Systems, Machine Learning, Input NLP, and the Technology Development Group in the Bay Area, Seattle, and San Diego.
The tech giant also needs experts in visual generative AI apps around 3D shapes, computation photography, image & video editing, avatar generation, and motion reconstruction.
While it is vague if these hires will work on new product developments or refresh existing ones, Apple’s effort to get more Generative AI personnel into the company is no longer a secret.
