Syed Imran Haider 
Instacart has introduced several new ways for users to find their favorite deals on its app. The company will add a new section labeled ‘Items on Sale’ on the app’s surface. It will be available on the primary page of the store to leverage Instacart’s Artificial Intelligence-based recommendation system so that users can enjoy personalized deals according to their previous orders.
Instacart says users can add loyalty cards to their online accounts to enjoy in-store deals at specific retailers. The home screen on the Instacart app has the newest section that will help users save and makes it easier to discover online stores offering discounts. Other promotions like “Stock up & Save” offer those users discounts who meet specific items or dollar thresholds.
Perks of the New Features
Instacart users have found the platform handy in saving more than $2b on Instacart orders with discounts, deals, or membership benefits. The company also released a blog post revealing it never finds access to affordable groceries and everyday essentials more significant. Instacart wants users to benefit from more than 20,000 deals accessible near them on the platform.
The blog post also highlighted some perks of the subscription service, valued from a monthly $.99 to $9.99. Instacart offers its members free shipping on buying products worth more than $35. The platform also provides a next-day delivery option and a discount for users scheduling their groceries ahead of time.
In 2022, Instacart announced the expansion of its payment program called EBT SNAP to its retail grocery partners within the next eight years. The company will enable consumers to use TANF benefits to shop on Instacart in the upcoming days. Abbreviated as Temporary Assistance for Needy Families, TANF refers to a governmental cash assistance scheme designed to help low-income household purchase everyday items.
Expansion of Instacart EBT SNAP Program
Instacart announced a further expansion of its EBT SNAP payments last year. The company expanded the payment program to over sixty online retailers since its debut in November 2020. The EBT SNAP is accessible in forty-nine states, whereas Alaska will be a part of the program the following year.
The Instacart platform comprises enterprise-grade solutions designed to enhance and digitalize retailing experiences. The company provides EBT SNAP acceptance via the mentioned platform. The TANF benefits will continue to help needy families. Instacart will enable customers to pay for everyday essentials, including baby diapers, using several more ways besides benefiting from TANF payment.
Instacart’s announcement comes as a part of its Instacart Health, a new initiative to deliver ingredients needed for a healthy life. It lets customers view around twenty-three tabs while shopping online and get information regarding products like low-sugar or low-salt items. Users can also use them for guidance if they are on Keto or any other diet program.
Other Instacart app features include the one designed to inspire healthy lifestyles. The company has also introduced Care Carts to allow healthcare providers and caregivers to shop for groceries on behalf of someone else.
Users willing to send groceries to a friend or family living in the distance can benefit from the program. Likewise, clinicians aim to deliver groceries for their patients’ meal plans. Fresh Fund pilot is another launch of Instacart, which includes a partnership for a healthier America to enlarge its incentive program and nutrition access in Indianapolis.
Instacart Fresh Funds
Besides Care Carts, Instacart has also launched a new product named Fresh Funds to enable organizations to give individuals money to shop for nutritious food from grocery shops on Instacart. Organizations, including health systems or nonprofits, can use an Instacart digital salary to let people access healthy foods.
