Syed Imran Haider 
Earlier in March, Instagram had announced that it would begin testing advertisements in search results. Today, the company told the digital media that it now lets ads appear in search results using its Marketing API. Users can see these ads while scrolling through the feed and tapping into a post from search results.
Instagram aimed to experiment with advertisements in search results to get to individuals looking for products, content, brands, or businesses. Consumers most likely find the rollout of ad placement an unpleasant or annoying addition to the social media platform.
The new feature will let users see advertisements related to what they search on Instagram. For instance, users searching for Weight Loss will be able to view relevant ads in the feed displaying the search results. A Sponsored label beneath the Instagram account name will let you differentiate between regular posts and advertisements.
Ad Placement in Instagram Search Engine Feed
The social network giant planned to launch advertisements within its search results worldwide once the initial testing gets done. The wide rollout of ad placement aims to show global users their search-related commercials.
According to an Instagram blog post, the social media platform now uses Instagram Marketing API to allow ads to appear within its search results. All existing Marketing API versions will have the new ads’ placement without requiring an upgrade.
The new addition will require users to update their Instagram app to let their clients create and view advertising in search results through API. It will help increase its revenue at a time when it keeps grappling with weakened marketing demand.
Meta faced its first quarterly revenue decline in the second quarter of 2022 in deteriorating ad sales. The company launched two new ad segments to expand the advertising load on Instagram and an innovative commercial format for Facebook Reels. Meta also allowed advertisers and marketers to run advertisements on its social media profile feeds and the home page.
Commercial and Ads Slots in the Social Network
Besides announcing ad placement within its search results, Meta also unveiled Reminder Ads to make it easier for brands and businesses to remind, notify, and announce upcoming launches or events according to their interest.
Reminder Ads emerged as a tool for advertisers to create awareness and make users anticipate upcoming events on Instagram. You can choose reminders and get up to three notifications from the social media platform. The new tools also introduce additional venues for commercial activities, such as advertising. The company launched Reminder Ads as an option in the Instagram feed for all advertisers.
Miss Susan Li, the CFO at Meta, had said the company’s Q4 revenue demonstrated weakening ad demand. She noted the declining adverting demand was due to the volatile and uncertain macroeconomic conditions.
The new launches, including Reminder Ads for Instagram and a new advertising format for Facebook Reels, Meta also began enabling advertisers to put advertisements on the Explore home page and social media profile feeds.
