Syed Imran Haider 
Meta will phase out the onboarding of new shops without enabling checkout on Instagram and Facebook. Shops without such an option will no longer be accessible after 24 April 2024. It signifies shops directing individuals to an online shop to complete a purchase instead of letting them buy directly through Instagram or Facebook will not be accessible.
A blog post by Meta says the company focuses on helping businesses include checkout to their Shop in the United States. It will keep supporting Shops linked to a website until April 2024 to make the transition easy. Meta will keep supporting Shops connecting to a site to ease the transition in selected markets where marketplaces where the company sees a future opportunity to unveil checkout.
Meta will not allow all other markets to host an e-Shop on their Instagram or Facebook page or utilize product tagging in posts starting August this year. According to the social media company, businesses in global markets, including Brazil, Australia, Denmark, Germany, and Indonesia, will continue benefiting from Instagram and Facebook without checkout-enabled until further notice. France, India, Mexico, Japan, Taiwan, and Ukraine are also markets that will not have access to such facilities.
Onboarding of New ShopsÂ
The onboarding of new shops through Shopify and Commerce Manager will be with Instagram and Facebook-enabled checkout from June 2023. Onboarding of the latest e-commerce sites through all other partners will be checkout on Instagram and Facebook enabled by August 10, 2023.
Meta says Shops without checkout will also not be able to benefit from Shops-related features, such as organic product tagging in posts and generating new lookalike or custom audiences from people who have experience with an e-shop.
The blog post further reads businesses with no checkout-enabled shops on Instagram and Facebook will not be able to use the Content Publishing API to tag their products starting from August 2023. It will influence native and API interfaces and erase tags to products from old posts.
According to Meta’s blog post, deprecation will begin in some marketplaces this year. Afterward, the eCommerce system will show an error to some users when trying to tag an unqualified product. Furthermore, the API endpoint will not return the impacted product tag on previous posts.
Meta Shops for Instagram and Facebook
The social media company rolled out Shops in 2020 for Instagram and Facebook, making it simple for users to shop for numerous products from a business’s social media page. Meta has also framed the modification as part of its plans to build a flawless shopping experience for individuals who can be handy for businesses to grow.
According to the announcement made by Meta, Facebook pages that have still not updated to the newest Pages experience will get an automatic update. The company notes the latest update has no support for some previous features, such as the ability to post or manage a product or catalog details through a Facebook Page. However, businesses will have an opportunity to publish links to their official websites.
