Syed Imran Haider 
Spotify has decided to end its podcast deal with the royal couple of Prince Harry and Meghan Markle. The streaming giant raised concerns and doubts about the couple’s future in the media industry. According to the sources familiar with the matter, a class over content and creative control were primary factors that led to the end of the deal.
The Duke & Duchess of Sussex became partners with Spotify for a multi-million-dollar agreement in December 2020. The deal aimed to produce exclusive podcasts covering a wide range of topics, such as social issues, mental health, and more. Apparently, the couple’s vision for their podcast series could not align with Spotify’s expectations.
Clash Over Content & Creative Control
Prince Harry and Meghan wanted to involve in a significant level of creative control over the content. Reports suggest that the couple also wanted to intervene in addressing controversial subjects and selecting guests. On the other hand, Spotify sought a more curated approach and wanted to avoid political statements or potential controversies that could alienate viewers. This fundamental disagreement about creative control resulted in the premature termination of their partnership.
The premature end of the exclusive deal has raised doubts about the future of Prince Harry and Meghan’s media venture. The couple stepped down as senior members of the British Royal family almost three years back and embarked on independent ventures. They also established Archewell Audio, their production company, responsible for managing the now-terminated Podcast deal with Spotify.
While the British royal couple still is in a lucrative partnership with Netflix to produce docuseries, documentaries, and children’s programming, the end of the Spotify deal indicates potential challenges ahead. According to reports, the setback with Spotify could impact its ongoing professional association with Netflix and its ability to attract and retain viewers across different media platforms.
Impact on Harry and Meghan’s Media Ventures
However, the setback has not stopped Harry & Meghan from demonstrating resilience in the form of adversity. The couple has already made groundbreaking strides in their joint media endeavors. For example, their interview with Oprah Winfrey took to headlines in March 2021. In this widely acclaimed talk, the couple revealed their experiences within the British royal family and why they stepped back from their majestic duties.
Prince Harry & Meghan focus on mental health, social issues and can engage a global audience to garner significant attention. Even though Spotify has terminated a podcase deal with the couple, they will keep exploring alternative paths to amplify their voices that align with their values.
The end of Spotify could be a reminder of the challenging media landscape, even for high-profile celebrities like Prince Harry & Meghan. It has shed light on the challenges faced by the couple in their media ventures. Since the Duke & Duchess of Sussex have influence, resources, and commitment to their media endeavors, we can expect that they will overcome this setback and work for new opportunities to have a long-lasting positive impact via media.
