Faisal Ghaffar 
Swappie, Europe’s quickest business and the top internet marketplace for buyers and sellers reconditioned iPhones, generated new Kantar to conduct studies on how Irish consumers shop for new tech. Swappie as well as Kantar researched customers’ desires toward reconditioned mobile phones with the entrance of Swappie’s 1st pop-up store outside its home nation of Europe in Dublin steadily for the past quarter to understand better the Irish point of view on reselling online.
According to Kantar studies, 70% of Irish folks would consider purchasing a mobile phone online, to 74% of people ages ranging 18-34 in Dublin contemplating this option. This is a significant increase from 6 months ago, only when 64% of folks have said they will consider buying a smartphone online.
Ireland seems to be the only country among some of the fifteen surveys conducted that saw a rise in customers’ desire to spend and shop stuff online, whereas the rest saw a reduction. Even so, this is less where internet sale and purchase is popular, such as in Sweden (78 percent) and Finland (77 percent).
Kantar’s study demonstrates how online orders, even on mobile phones, have become extremely common. When customers consider purchasing a reconditioned mobile phone online, obligation and comfort arise as key motivators. Matter of fact, consumers realize that acquiring a reconditioned mobile phone rather than a fresh one is a more eco-friendly and round economy-friendly option. Another important factor for customers is the money savings associated with this buy, as the value of a reconditioned mobile phone is similar to a new phone.
Even though the study had shown that Irish customers are indeed very keen to buy their mobile phones on various websites, hardly 16% of Irish survey participants had sold a mobile phone online, even though the more than 50% of respondents have said that they will think about selling online.
More than half (65 percent) said they would maintain it as a backup smartphone in case the current smartphone unexpectedly quit functioning. The use of backup smartphones barely budged in most cases, with much more than 50 percent using only it a few times as well as 33% trying to say they never required to use it.
Irish people who are now persistent racial in trying to sell their cellphones are still mostly located in the north (Connacht/ Ulster), in which it is as low as 13% (total region), as well as are between the ages of 45 and 55.
