Faisal Ghaffar 
TikTok attracts users through its unique format combining videos of numerous music styles like soft rock ballads and upbeat pop jingles. The app came into the marketplace in 2016, allowing users to upload songs of all genres.
Users can get a rating on their uploaded songs from their friends and followers, depending on how well they perform in their videos and match up against other songs chosen beforehand. It makes TikTok a much more engaging and interactive platform than other social media platforms that allow users to navigate through various posts with no interaction with their friends.
You might wonder how TikTok can help businesses grow. First of all, it makes a fun way for your potential customers to come in touch with your brand. The instant video hosting platform lets your company look more enjoyable than just learning about what it does through a boring post or a product ad on social media.
TikTok is an effective platform for advertising products and business marketing because of its unique format. For instance, clothing or jewellery brands can make videos showcasing new products in stock with catchy music in the background that will appeal to people in your store, making them your customers.
Additionally, TikTok is one of those social media platforms which are increasing rapidly in popularity among users around the globe. The platform has gained over one billion active global users since it arrived in the market.
Offering countless individuals, TikTok is an unbeatable platform that can bring lots of potential customers to their fingertips for businesses. Pizza Hut and Starbucks are some brands that have already multiplied earnings by registering their accounts on their TikTok.
Since its launch, users have downloaded TikTok over 2.6 billion times in almost every nation on the globe. It allows businesses to easily find their target audience by finding users who have similar to theirs.
Many companies have begun investing more heavily in advertisements on TikTok than ever before. It has led to great success for many brands that have made the most of the platform. However, it requires advertisers and marketers to work harder because several brands are already trying their best to get users’ attention through sponsored posts and attractive accounts. It means businesses have to make their ads more appealing, creative, and fun to get noticed in the crowd.
Generally speaking, TikTok is a proven effective social media which has mesmerized individuals and businesses alike. Its fun-filled unique format draws customers while allowing your brand to showcase new products or services for public viewing. The popular social media platform has been providing almost everyone with an interactive experience where users can follow brands and businesses they may not have gone through on other online spaces or social media networks.
Viewers tend to attract to videos with a short span. Brands can make sweet, short, and to-the-point videos to make the most of the shorter user attention span. Creative and eye-catching visuals in your videos, such as funny animation and colorful graphics, can be some ways to go about making your ad video. TikTok is known for its popular music soundtrack so choose a piece of popular music that goes well with your brand.
