Syed Imran Haider 
Microsoft is likely to unveil a new version of the Bing search engine in collaboration with ChatGPT. It may offer more personalized features and results, such as a chatbox, which will replace the search bar. Conversational search and summarized search will be among other notable features that Microsoft may add to its ChatGPT-powered search engine.
The new Bing, comprising AI-powered results and the conversational approach, can offer more personalized and accurate results. It will enable marketers to adopt search engine optimization strategies to benefit from the modern way of searching.
Owen Yin is the individual to allegedly unfolded the early test version of ChatGPT-powered Microsoft Bing. He found a glimpse into the potential of the search engine through the new search engine.
Five Possible Features of ChatGPT-Powered Bing
According to Yin’s findings, Microsoft might introduce five features in its Bing search engine. He claimed to get a sneak peek at the new product before Microsoft closed access to the browser. Yin noticed five primary differences between regular Bing and ChatGPT-powered Bing.
- Microsoft will position the new Bing with versatility by making it a creative partner, research assistant, and planner. Powered by GPT-4, the search engine will have a position as an assistant.
- The new Bing will have a chatbox as a replacement for the traditional search bar. The chatbot will look like a large text box, allowing you to search for anything, typing in up to 1000 letters.
- You can access current information about your desired topic through the new Bing, which will compile numerous results and show a summary citing the sources from which it has obtained the data.
- Unlike regular Bing, the new AI-powered search engine can perform complex tasks by giving it requirements, including budget constraints, meal preferences, time allotment, and location.
- Yin also found new Bing providing users with a human-like research experience and conversing with them. The new feature will ask follow-up questions to prompt users to continue the conversation.
Yin noted that the search results page does not go away completely, and users can still navigate between chat and search using the toolbar. It will help save time and energy while you search using relevant keywords.
Significance of ChatGPT-powered Bing Search Engine for SEO Pros
The new Bing will comprise better tools and options to optimize well-informed marketers’ content and reach their target audience. It will help them understand the benefits and restrictions of the new search engine. SEO pros and marketers can consider the new conversational approach in their strategies and stay ahead of the competition by driving more traffic and conversions.
For instance, marketers can use natural language queries, conversational tone, and long keywords to rank their sites well in the new set of search results of the new Bing. Remember, Microsoft hasn’t commented anything on the speculations regarding adding new features in the ChatGPT-powered Bing version. After many media sites contacted Microsoft to get its comments, a spokesperson said the company does not have to do with speculation or rumors.
