Syed Imran Haider 
Alcohol Brands Invade the Super Bowl
Super Bowl watchers will see non-Anheuser-Busch InBev SA alcohol advertising for the first time in almost 30 years. The event allowed other liquor and beer brands to advertise, ending Budweiser’s monopoly.
Sofia Colucci is the Molson Coors Beverage Co.’s worldwide vice president of marketing for the Miller brands. She said that they have waited 30 years for this opportunity and bought an ad in 30 seconds.
Fox will run advertising for Rémy Martin cognac, Heineken, etc., during the Eagles-Chiefs game.
Alcohol ads will replace cryptocurrency adverts, which dominated the Super Bowl last year and earned it the nickname – The Crypto Bowl.
An FTX ad featuring Larry David advised viewers not to miss the next big thing like he did.
As per research, FTX, crypto companies, and Mark Evans, have cancelled their Super Bowl ads owing to last year’s crypto market fall.
In November, FTX collapsed and its creator, Sam Bankman-Fried, was charged of fraud. Advertisers paid hefty prices to participate in the year’s largest TV event, despite economic concerns.
112.3 million NBC viewers watched the 2022 Super Bowl. According to Evans, all Fox Super Bowl in-game advertising have sold out. Although, pregame and overtime spots may still be available.
The network broke a record by selling 30-second advertising for over $6 million, with some exceeding $7 million. Fox expects advertising income of over $500 million from the event.
Doritos and Pepsi will be prominent Sunday advertisements. Several corporations have previewed their Super Bowl commercials online to build hype.
Brands Collaborate
In Bridgerton and Squid Game, General Motors and Netflix and have Will Ferrell driving electric cars. Michelob Ultra will promote Netflix’s golf documentary.
Netflix and Paramount+, whose new reality series will star Sylvester Stallone’s family, will advertise during the Super Bowl.
Former NFL player Rob Gronkowski will attempt a live field goal in FanDuel’s first Super Bowl ad. DraftKings will have an ad with Kevin Hart and David Ortiz.
The deteriorating economy and limited ad expenditures will make this year’s Super Bowl different. Ad Age has predicted fewer travel brands.
Another hot tech will appear while cryptocurrency corporations reduce their visibility.
Avocados From Mexico will show an ad leading viewers to a website where they may tweet using ChatGPT, a viral AI chatbot.
Impact of the End of Anheuser-Busch’s Exclusive Deal
The decision by Anheuser-Busch not to renew its exclusive alcohol advertising contract has resulted in the most substantial changes.
The advertising contract began in 1989. The brewer has changed its marketing approach, but there will still be advertising during the game.
This brewer is famous for its television advertisements starring Clydesdale horses. Dave Grohl is the lead vocalist of the Foo Fighters.
He will appear in an advertisement for Crown Royal whisky, which is made by Diageo Plc.
Paul Rudd, who plays the Marvel superhero Ant-Man, will promote Heineken’s non-alcoholic drink. Tennis legend Serena Williams will be featured in Rémy Martin’s advertisement.
Molson Coors has tried a variety of strategies to garner notice during the game for a number of years. That too despite being prohibited from purchasing a national ad during the Super Bowl.
The maker of Coors Light and Miller Lite has produced Super Bowl-related advertisements. These ads are for internet distribution and broadcast on regional television.
This year, Molson Coors is challenging viewers to predict the specifics of its campaign. For example, how many people have beards, the breed of dog depicted in the backdrop, and the number of beers.
This is the company’s first national Super Bowl commercial. On the DraftKings app, users may make predictions for a chance to win a piece of $500,000.
Scott Bell is the Chief Creative Officer at Droga5. He said that the team filmed eight possible endings in order to keep the commercial’s specifics a mystery.
He claimed that the anticipation of placing a bet on a commercial’s specifics might spark discussion and create interest.
