Adobe Reveals its Views on How Ethical the AI-generated Images Could be for Social Media Users
Syed Imran Haider 
The arrival of Artificial Intelligence has taken the tech industry by storm. Many tech giants have followed the trend of adding AI to their products in some or other ways. Adobe has reportedly opened up its views on the ethics of artificial intelligence, especially the images the technology can generate.
Dana Rao, the chief trust officer and general counsel at Adobe, told the media that the company is at a tipping point where Artificial intelligence is likely to break trust in what we see or hear. And no democracy can survive if people disagree with factual aspects. It is essential to have a reference point to understand the facts.
Rao says the company launched its generative image creator named Firefly in addition to the Gen AI platform, which puts it in a diverse context. Adobe has deeply embedded its roots in the creative economy and marketing world, maybe more than any other tech company.
Generative Artificial Intelligence Ethics
The company seemed to put its focus on generative AI during its annual digital marketing event, the Adobe Summit. The annual digital marketing event witnessed how Generative Artificial Intelligence can help marketers’ market more effectively with AI.
It is worth mentioning that the company could not escape the discussion around Artificial Intelligence ethics, especially when it talked about Firefly. Adobe highlights artificial intelligence ethics since the company believes it differentiates generative AI-based offerings from those offered by its competitors.
The Adobe Summit was held on March 21, 2023, Tuesday, in Las Vegas, where Rao said he managed the artificial intelligence ethics program. The company has a healthy relationship with the engineering team as it keeps developing new technologies.
Dana Rao reveals Adobe has reviewed AI-powered features in the last five years. The review board inspects each AI feature before the company launches it in the market. It is worth mentioning that this team verifies that AI-generated results are commercially unsafe. They are free of bias when you request images for an occupation.
Adobe Stock Service
Adobe trained the model and openly licensed and public domain images using its Adobe Stock service. It helps the company enjoy these images without worrying about the rights of these graphics. The contributing photographers of Adobe Stock have a healthy commercial relationship with the tech company.
These photographers create the commercially safe images that Adobe customers require as well as that the company can use to train its Artificial intelligence. The company has the necessary license, so Adobe users do not need to worry about violating copyright laws. Users willing to create something commercially safe can choose the Adobe Stock database of graphics. The company has the license with the contributors, which helps the copyright and ethics sides.
The scenario raises questions about how these contributors would get paid for the content they have licensed to the company if its services like Firefly launch. At present, stock photographers receive royalties when their images get licensed on platforms like Adobe Stock. Although Adobe can rightfully use this content to educate its models, contributors would like to get paid for their services to help the company with these models’ training.
